Shweta Deshmukh

Primary Market Research · Qual + Quant · Project Management 

 

I’m Shweta Deshmukh, a market research professional with 7+ years of experience working on primary research projects across global markets.


Over the years, I’ve had the opportunity to explore qualitative and quantitative research, manage projects, work closely with clients and teams, and learn something new from almost every project I’ve been part of.


What I enjoy most is understanding people—their choices, behaviours and the little things that influence the way they think. I love asking questions, finding patterns, solving problems and turning a simple business question into an interesting story backed by research.


This website is a small glimpse into my journey, the work I’ve enjoyed doing, and the curiosity that keeps me excited about what’s next. ✨


More than data collection.

explore my work ->

Built across the Primary Market research lifecycle.

 
A practical mix of qualitative depth, quantitative rigour and project ownership. 

what i do

 

Qualitative Research

IDIs, FGDs, Ethnography, dairy studies, mystery shopping, CX,UX, qualitative  exploratory studies and trackers — from screeners and recruitment through to fieldwork and quality. 

 

Quantitative Research

 Online surveys, programming coordination, link QC, sampling and quotas, data quality, MaxDiff, Conjoint, Segmentation and tracker projects. 

  

Project & Client Management

 Planning, timelines, budgets, fieldwork, vendors, stakeholder communication, changing requirements, escalation handling and end-to-end delivery. 

Market Research stories, not just project names.

SELECTED WORK - Client and brand identifiers can be kept confidential. The case studies below are structured to show the research challenge, approach, and my contribution. Please note that our website is under construction, with new content coming soon.

CASE 01 - MIXED METHOD

Understanding Consumer Decision-Making


Challenge


Understand consumer motivations, barriers, decision drivers, and unmet needs within a competitive category, especially in light of new options that are coming soon as the market evolves.


Approach


Qualitative exploration followed by quantitative validation is essential to identify themes, measure prevalence, and structure the decision journey, even while our website is under construction.


My role


Research planning, methodology coordination, respondent profiling, recruitment, fieldwork monitoring, quality control, and client communication.

Case 2 - QUANTITATIVE

Finding the Drop-Off in the Consideration Journey


Challenge


Understand where potential users disengage across awareness, consideration and evaluation stages, especially as we work on our coming soon page for a website under construction.


Approach


Structured measurement of awareness, consideration, barriers, decision drivers and unmet needs to isolate friction points during this transitional phase.


My role


Coordinated research execution, fieldwork progress, respondent quality, stakeholder communication and delivery timelines as we prepare to launch our new site.

Case 3 - PROJECT MANAGEMENT

Turning a Fieldwork Escalation into a Solution


Challenge


A research project faces recruitment or fieldwork pressure while the client expects the original delivery timeline. With updates and improvements coming soon, it’s crucial to address any challenges effectively.


Approach


Diagnose the constraint, assess available respondent and vendor options, reset priorities, and communicate a solution-led action plan. Our website is currently under construction to provide better resources for these processes.


My role


Stakeholder coordination, vendor management, risk tracking, escalation handling, and proactive client updates through closure.

Blog

Have a research question worth exploring?

 Whether you are looking for market research expertise, project support, qualitative/quantitative execution or simply want to exchange ideas about the evolving research landscape, I’d be happy to connect with you over an Email.

Email me

I’m always open to conversations around market research, & interesting ideas to collaborate. CONNECT

>>me ON LINKEDIN

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